Why Bellwether

Why Choose Bellwether™ Blends?

Bellwether™ Blends are a beacon for nutraceuticals, with each component carefully selected according to our 4S principles.


  • All ingredients are safe
  • All ingredients are science backed, validated by research and clinical trials
  • All ingredients are derived from sustainable sources (where applicable) and continuity of supply has been verified
  • Each blend tells a story of health and wellness that connects with consumers

Bellwether™ Blends are a beacon for nutraceuticals, with each component carefully selected according to our 4S principles.


  • All ingredients are safe
  • All ingredients are science backed, validated by research and clinical trials
  • All ingredients are derived from sustainable sources (where applicable) and continuity of supply has been verified
  • Each blend tells a story of health and wellness that connects with consumers


Bellwether™ Blends save you time and money.


  • Tap into instant innovation and let your development team focus on other ideas
  • Work with only one supplier no need to validate multiple ingredient manufacturers
  • We are an ingredient collaborative, partnered with several ingredient manufacturers, and we are committed to only putting best in class ingredients in our blends
  • Our partner, Kenny’s Candy & Confection, is the exclusive gummy manufacturer using Bellwether Blends, fully aligned with our vision and values
  • Made in the USA
  • Best in class, on trend, great tasting gummy nutraceuticals


Bellwether™ Blends delivers on what consumers want and the Kenny’s and Step Change teams have the knowledge to navigate all aspects of the nutraceutical market, from product development to regulatory compliance.


  • Our award winning team has excelled in every area of product development over the last 30 years.
  • During our collective career experience, our team has helped innovate and launch over 1,000 products in over 70 countries around the globe.

Ready to get started?

Reqeuest a Sample or  Our Whitepaper

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